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In an sudden twist, Puma is taking cues not from soccer stars or monitor athletes however from the robust and proficient girls of the New York Metropolis Ballet. The model’s new En Pointe assortment consists of satin sneakers, gentle sports activities bras, and athleisure — all designed with enter from the world-renowned dance firm.
For the beautiful and softly lit marketing campaign, Puma enlisted Selena Gomez, who beforehand helped launch the Phenom sneakers shortly after being tapped as a model ambassador. The pictures present the 25-year-old singer bringing the gathering’s ballet-inspired sneakers out of the dance studio and into her on a regular basis, on-the-go life-style.
Whereas the gathering consists of quite a lot of merchandise, the marketing campaign centered totally on three new sneakers: the Phenom Satin EP Coaching Shoe in pearl and black and the Phenom Satin Low EP Coaching Shoe in peach. The En Pointe assortment is presently on the market each on-line and in retailer with costs starting from $35 to $130.
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